The corridor between Spain and India, walked with you.
A private internationalisation practice for companies that intend to be somewhere new next year — and intend to still be there in ten. Fifteen years, 167 companies, one team on both sides of every border.
(01)By the numbers
Fifteen years in the corridor.
Fifteen years, 167 companies, one team on both sides of every border.
(01.1)Markets covered directly
- ESSpain
- INIndia
- PTPortugal
- MAMorocco
- AEUnited Arab Emirates
- MXMexico
(02)The practice
Exteria is deliberately small. Every engagement is led by a partner who stays on it from the first conversation to the handover — on both sides of the corridor.
A practice, not an agency.
We work the Spain–India route because it is one of the most rewarding and least understood in European business.
Spanish manufacturers underestimate how procedural India is. Indian exporters underestimate how relationship-led Spain is. Both lose years to that gap.
Our method is unglamorous and it holds: a written plan, a fixed fee, and the same faces until the entity runs without us.
(03)Capabilities
Three practices, one team, no relay race.
They stand on their own and they work considerably better together — which is the whole argument for not hiring three firms.
(04)In the room
We are not advisers who visit. We are the people in the meeting, in the language it is held in — and we are still there the year after.
Álvaro RuizManaging Partner
(05)Inside the practice
Two offices, one working culture.
(06)Clients
What it is like on the other side.
“We had been told India was a two-year project. Exteria had our subsidiary registered and our first distributor signed inside seven months, and a partner was in the room for every conversation that actually mattered.”
“They understood Spanish procurement culture better than the advisers we had already hired in Madrid. That is the single thing that carried us through the first public tender.”
“Fixed scope, clear invoices, no surprises. Two years in we are still working with the same three people who took the first call.”
(→)An invitation
Which market are you weighing?
Send two lines about your product and where you would like to sell it. We will tell you honestly whether the route is worth taking — and if it is not, we will say which one is.